It seems to me that these people will only be shamed if someone who actually knows them happens to visit the site, but what are the chances of that? OK, the recipients (or should I say non-recipients) of child support will no doubt tell their friends and family that their former partner has been named, but these people will already be aware of the story.
You may, therefore, think that naming and shaming is pointless. Wrong. Its true purpose is to give government ministers something else to say when asked the question: What are you doing about the child support problem?