A justifiable expense?

The other day I received the above leaflet through my letterbox. As you can see, it is from Child Maintenance Options, and contains details of where I can find 'impartial information' about child support. I don't know how much this 'mailshot' cost, but it must have been a fair amount. I can understand such expense being justified when, as with swine flu, the entire population needs to be informed. However where, as here, the vast majority of the recipients of the leaflet will not require any such information, I wonder whether the money could have been better spent. We only heard this week how CMEC is having to process many applications by hand due to a flawed IT system - surely, the cost of this mailshot could have gone towards more resources to process applications? Or am I being too simplistic?