Ugli by name, not by nature

I have just become aware of Ugli mediation, offering what I believe is a new type of mediation service. They mediate all issues relating to divorce, separation, financial matters and children, and can also assist in other family matters, such as inheritance disputes. What is new, however, is that all mediation sessions are conducted by telephone rather than face to face, opening mediation up to those couples separated by distance, and those who are simply too busy to attend.

Why 'Ugli'? Apparently, the name comes from the fruit, which is a cross between a grapefruit, an orange and a tangerine. This was considered appropriate, as it symbolises "the cross breed of legal and counselling skills which go into mediation; and to demonstrate that divorce and separation need not be ugly, which it can be if it is approached in the wrong way".