Mis-leading



This is Barnardo's new TV advert. It "tells the story of Michael, a vulnerable child who has turned his life around with the support of Barnardo's".

To coincide with the advertising campaign, Barnardo's commissioned a survey upon attitudes towards children. The results, suggesting that many adults had a contempt for children, created many headlines last week, such as this one on the BBC. That, however, was exactly what Barnardo's wanted. To see how they achieved this, and to see that you should never believe a poll until you have read the questions it asked (even, or perhaps especially, if it is commissioned by a charity), read this excellent article on Straight Statistics.

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