Friday, July 20, 2012

Powerful interactive advert highlights issue of violence against women

From YouTube:
"As part of the international day against violence towards women in 2011, an iPad advert was inserted within the editorial section of the German VOGUE iPad app. The swiping mechanism and an embedded video were used to demonstrate that one in every four women in Germany experiences violence."


[Found on Brandflakes for Breakfast.]

2 comments:

  1. Northern Lights21 July 2012 13:52

    Sadly, one in six men will also be the victims of DV but rarely even merit a mention.
    This Australian article has a good example of an ad that does address the issue:
    http://www.mensrights.com.au/Family_Violence_Statistics-Child_Abuse_Australia/Family_Courts_Violence_Review-Australian_Government_Inquiry_2009.aspx

    ReplyDelete
    Replies
    1. Yes, I've often pointed out here that men are victims of DV too.

      Delete

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