Sponsored posts and advertising standards guidance

Just a quick post to confirm a point that has long been mentioned in my Advertising Policy, but which clearly needs to be emphasised, as a number of (potential) advertisers appear to be missing it, despite being asked to read the policy.

In order to comply with advertising standards guidance (rules, in fact), all paid-for sponsored posts must be labelled as sponsored - see, for example, here. The reason, should it need to be explained, is to let readers know that what they are reading is an advert, not one of my posts. Views expressed in my posts are mine, and are not paid for.

As I state in my advertising policy, I am prepared to consider sponsored posts, preferably on a topic relevant to the subject of the blog, but all sponsored posts must be clearly labelled as such.