Saturday, April 01, 2017

Aaron & Partners unveils AaronBot – the artificial intelligence partner for law firms


Innovative robot has been created to replace underperforming law firm partners and can replicate partner behaviours

UK law firm Aaron & Partners LLP today announces the launch of AaronBot – an innovative artificial intelligence (AI) robot designed to replace underperforming law firm partners.

Following on from the success of its ‘Expel Your Partner’ app – launched exactly two years ago today – AaronBot’s complex AI algorithm allows it to quickly recognise and replicate standard partner behaviours, such as shouting at trainees, never making tea or coffee in the office and taking credit for other people’s work.

AaronBot also features the latest in speech recognition software and has been programmed to respond positively to any questions or criticism, whilst common law partner traits such as impatience, cynicism and petulance have all been left out of the robot’s hardwiring.

“Non-performing law firm partners are a problem for many legal companies in the UK but up until we created our Expel Your Partner app there was no quick-fix solution,” said Mark Briegal, who heads up Aaron & Partners’ Partnership Law team. “Technology has moved on somewhat since then and that’s why we are continuing to lead the way in partnership automation with the creation of AaronBot.

“It gives exasperated law firm partners the opportunity to substitute an underperforming partner with a more reliable replacement. And when placed into performance management mode, the robot can operate in conjunction with the management team to inspire improved performance or, if that fails, can even suggest the need for intervention and the possibility of expulsion with a direct connection to our “Expel Your Partner” App."

The official launch date for AaronBot is still to be announced, but law firm partners wanting to be kept up to date with the latest news and updates from Aaron & Partners can sign up to the firm’s newsletter by emailing marketing@aaronandpartners.com.

“Being a robot, there’s also the added benefit that AaronBot has absolutely no rights whatsoever when it comes to the business,” added Mark.

“Under Robot Law, a machine isn’t currently entitled to any shares, profit or decision-making powers, so you can rest easy in the knowledge that the robot is there for all the right reasons. It also fits comfortably on a desk, won’t require its own parking space, has no holiday entitlement and won’t drink all the wine at the office Christmas party, so it really is the perfect partner.”

To find out more about the services that Aaron & Partners offers visit www.aaronandpartners.com.

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