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The benefits of a law firm blog

Legal blogging has come a long way since I began scrawling my thoughts here in 2006. Back then it was a novelty, thought by many to be little more than a fad. But it became a lot more than that, primarily because many lawyers could see its value to their work and their business.

Nowadays many law firms have a blog attached to their website (although often not described as such - the most common alternative simply calling it 'News'). But if you don't have a blog on your website, should you?

And if you should, or if you already have one, what should the blog contain? After all, there is no point going to the trouble and expense of have a firm's blog unless it is worth reading.

As someone who has written literally thousands of blog posts, both for myself and others, including a number of law firms, I think I am reasonably well placed to provide an answer to these questions, so here goes.

Firstly, the benefits of a law firm blog:

1. Google ranking, otherwise known as '…

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